Wednesday, November 16

What does your Website say about you and your Brand?

What does your website say about you?  Does it send mixed messages?  Does it really tell people who you are with clarity?  Does it look professional? Did you pay to have someone create your website?  Did you do your website yourself?

1.    What value are you offering people that visit your website?
2.    Do you have a flash on the first page of your website?
3.    Is it user friendly and easy to navigate?
4.    Do you offer your visitors or subscribers something of value for free (i.e. e-book, free newsletter, XX free tips for _________)?
5.    Does your website offer a call to action?
6.    Have you tested your website with friends and asked for honest feedback?
7.    Can someone go to your website and get what they need within 30 seconds?

If you have a hard time remembering, please create a spreadsheet or database called your business profile or my business profile access.  There is nothing worse than distributing your website link and someone saves it and goes back to it a few weeks or a few months or more later and the link is broken and your forgot to renew.  This may also happen if someone saves your business card and comes back to it months later, it may impact your creditability.  

Friday, September 16

I found this great website with a free article spinner. If you write articles showing your expertise or to attract people to your business check out this link! Article Spinner

Monday, September 5

Getting started in Internet Marketing: Is Your Goal Money or Promotion or Both?

Getting Started in Internet Marketing - Is Your Goal Money or Promotion or Both?

There are so many ways to get started in Internet Marketing that you must take inventory of what your goal is and what you want to do on the internet. 
Questions to ask yourself:
1.  Is the purpose to engage in internet marketing to promote your existing business?
2.  Do you want to earn a part-time or full-time income?
3.  How much time are you willing to invest to learn how to use the internet for growth?
4.  How much money do you have to invest to get started?
5.  Are you willing to take risks?
6.  Are you willing to be creative, if you have a limited or no budget to get started?
7.  Are you coachable and willing to focus?

All of these are key questions to getting started in learning and earning on the internet.  In terms of getting started in the right direction, these questions will help lead you in the right direction. Some people are not tech savvy, but would love to earn an income on the internet.  Some people are tech savvy, but have become discouraged by internet scams or programs that promise to earn you money.  Some people just want others to know about their existing business and gain more clients and revenue.  Some people would like both.  Which one are you?

Tuesday, August 30

I am excited tomorrow is the launch call for WEPP! Elevator pitch will be ready! Are you ready with yours?

Saturday, August 27

Intro to Internet Marketing

Welcome to my new blog!

My name is Cathy Smith and my company is C2 (C Squared) Internet Marketing Strategies.  Since 2003, I have been involved in online businesses.   My goal is to share information with the entrepreneur that will increase brand awareness, customers, and income on the internet through effective marketing.  My special niche is to help small business owners build upon their online web presence.

The five key elements (or branches) of internet marketing are as follows:
  • E-mail Marketing
  • Social Media Marketing
  • Directories & Listings
  • Public Relations
  • Online Advertising
Your website serves as the anchor or trunk that will serve as a base for expanding all of the branches.  As a result, your website should reflect a strong presence and truly represent what you do to the world. 

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