Wednesday, November 16

What does your Website say about you and your Brand?

What does your website say about you?  Does it send mixed messages?  Does it really tell people who you are with clarity?  Does it look professional? Did you pay to have someone create your website?  Did you do your website yourself?

1.    What value are you offering people that visit your website?
2.    Do you have a flash on the first page of your website?
3.    Is it user friendly and easy to navigate?
4.    Do you offer your visitors or subscribers something of value for free (i.e. e-book, free newsletter, XX free tips for _________)?
5.    Does your website offer a call to action?
6.    Have you tested your website with friends and asked for honest feedback?
7.    Can someone go to your website and get what they need within 30 seconds?

If you have a hard time remembering, please create a spreadsheet or database called your business profile or my business profile access.  There is nothing worse than distributing your website link and someone saves it and goes back to it a few weeks or a few months or more later and the link is broken and your forgot to renew.  This may also happen if someone saves your business card and comes back to it months later, it may impact your creditability.  


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