What is your social media type?

What is your social media type? Why do you use social media? These are two very important questions to ask yourself, if you are considering using social media. Are you using it to be social? OR Are you using it to generate business. Facebook - Do you use Facebook socially? How many people in your target market use Facebook to connect? Do you have a business Facebook page? How can you really connect with your customers on Facebook? Pinterest - Do you have a product based business? Do your clients connect with you better by using visuals (i.e., photography, purses, clothing, shoes)? Did you know that Pinterest is one of the fastest growing social networks right now? Twitter - Keep it short and sweet! Send your customer base a Tweet! Do you want to connect with your customer through direct messages? Direct customers to your Facebook for more info beyond the 140 characters. Tweet and share your skills and knowledge AFTER connecting with your customers. Contact Cathy E. Smith for developing the best social marketing strategy for you and your business.

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What does your Website say about you and your Brand?

What does your website say about you?  Does it send mixed messages?  Does it really tell people who you are with clarity?  Does it look professional? Did you pay to have someone create your website?  Did you do your website yourself?

1.    What value are you offering people that visit your website?

2.    Do you have a flash on the first page of your website?

3.    Is it user friendly and easy to navigate?

4.    Do you offer your visitors or subscribers something of value for free (i.e. e-book, free newsletter, XX free tips for _________)?

5.    Does your website offer a call to action?

6.    Have you tested your website with friends and asked for honest feedback?

7.    Can someone go to your website and get what they need within 30 seconds?

If you have a hard time remembering, please create a spreadsheet or database called your business profile or my business profile access.  There is nothing worse than distributing your website link and someone saves it and goes back to it a few weeks or a few months or more later and the link is broken and your forgot to renew.  This may also happen if someone saves your business card and comes back to it months later, it may impact your creditability.  

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